Relationship Marketing Strategy and implementation

188 Relationship Marketing

Trico’s commitment

Our operating practices are also receiving attention and we realise we have a role

to play in supporting our suppliers; we are committed to:

●A better understanding of each other’s needs

●Involve suppliers at the earliest stages of design

●Involve suppliers in internal project teams

●Encourage and promote timely and effective communication across all functions

●Listen and act upon criticism

●Strive continually to improve schedule stability

●Provide methods of measuring performance and improvement

●Provide benchmark positioning against best practice processes and practices

●Participate in and encourage joint continuous improvements

●Be open and honest

●Strive for quality and excellence in all activities

●Make the Supplier Association our vehicle to ensure teamwork

The suppliers’ commitment

Trico will focus business with suppliers committed to continuous improvement and

proactive relationship who share our goal of World Class status.

Our suppliers will be encouraged through our Supplier Association mechanism to:

●Work with us in an open cooperative way involving all functions

●Improve continuously supply logistics to deliver frequently to the point of use:

●guaranteed quality

●guaranteed quantity

●on time, every time

●Provide active involvement in our design processes to:

●optimise materials, processes and tooling

●reduce costs, delays and lead times

●Actively participate in target costing, value analysis and cost reduction pro-

grammes

●Contribute to effective and timely communications across all functions

●Develop a culture of continual improvement and elimination of waste from all

processes

●Introduce EDI and CAD links where appropriate

●Be capable of growth and diversification to support future business needs

●Strive for quality and excellence in all activities.

Figure 3.1.3 The commitment statement.