Relationship Marketing Strategy and implementation

(Nora) #1

218 Relationship Marketing


Metal Trading


Transvaal Nickel Mines has
invested millions of dollars to
establish a world class LME
trading and research group.
We can spread our investment
over a large group of
customers.

Metal Trading


Trading and particularly
hedging is a core competence
of Transvaal Nickel Mines. We
offer this as a service to our
customers – it is not a profit
centre.

Why Hedge?


WOULD YOU ACCEPT 25%
VARIATIONS IN YOUR LABOUR,
ENERGY OR OVERHEAD
COSTS?

Why Hedge?


WHY ACCEPT IT WITH YOUR
NICKEL RAW MATERIAL
COSTS?

Figure 3.3.2 (continued)
Free download pdf