Chapter 5

The recruitment

and internal market

domains*

*This chapter is a summary version of a Cranfield School of Management Working
Paper by Clark, M. ‘Managing Recruitment and Internal Markets: A Relationship
Marketing Perspective’.
© Copyright Cranfield School of Management. Reproduced with permission.

Internal

Markets

Supplier &

Alliance

Markets

Recruitment

Markets

Influence

Markets

Referral

Markets

CUSTOMER

MARKETS

The recruitment and internal market domains