77 Wall Street Journal(1992). Disney gets many helping hands to sell the
new Euro Disneyland, 1 April.
78 Euro Disneyland Annual Report (1990).
79 London Financial Times(1992). Disney’s cast of thousands, 18 February.
80 Minneapolis Star Tribune(1992). Continent will get Goofy (and Mickey
and Donald) with Euro Disney opening, 29 March.
81 Invest in France Agency (1992). Mickey does Marne-la-Vallee, May.
82 London Financial Times(1992). Queuing for flawed fantasy, 13 June.
83 Euro Disneyland Annual Report (1990).
84 Minneapolis Star Tribune (1991). Costume requirements at Euro
Disneyland called a Mickey Mouse idea, 10 March.
85 London Financial Times(1992). Queuing for flawed fantasy, 13 June.
86 Wall Street Journal(1992). Euro Disney’s Fitzpatrick denies report that
3,000 workers quit over low pay, 27 May.
87 op. cit.
88 op. cit.
89 London Financial Times(1992). Queuing for flawed fantasy, 13 June.
90 Ibid.
91 Case Writer interview.
92 Travel and Leisure(1992). Euro Disney: Oui or Non?, August.
93 London Financial Times(1992). Queuing for flawed fantasy, 13 June.
94 Case Writer interview, July 1992.
95 Ibid.
96 op. cit.
97 London Financial Times(1992). Queuing for flawed fantasy, 13 June.
98 Ibid.
99 Case Writer interview, July 1992.
100 London Financial Times(1992). Mickey Mouse outfit suffers culture
shock, 23 April.
101 London Financial Times(1992). Queuing for flawed fantasy, 13 June.
102 Ibid.
103 London Financial Times(1992). Culture shock for the Mickey Mouse
outfit, 23 April.
104 New York Times(1992). Euro Disney sees loss; Disney profit rises 33%,
24 July.
105 The Walt Disney Company Quarterly Reports.
106 Gould,op. cit.
107 London Financial Times(1992). A question of the Mouse’s attraction,
12–13 June.
108 New York Times(1992). Euro Disney sees loss; Disney profit rises 33%,
24 July.
109 op. cit.
110 op. cit.
111 Boston Globe(1992). Lay offs loom at Disney, 31 July.
374 Relationship Marketing