Relationship
Marketing
Strategy and implementation
Helen Peck, Adrian Payne, Martin Christopher, Moira
Clark
Published in association with The Chartered Institute of Marketing
OXFORD AUCKLAND BOSTON JOHANNESBURG MELBOURNE NEW DELHI
Relationship
Marketing
Strategy and implementation
Helen Peck, Adrian Payne, Martin Christopher, Moira
Clark
Published in association with The Chartered Institute of Marketing
OXFORD AUCKLAND BOSTON JOHANNESBURG MELBOURNE NEW DELHI