Relationship Marketing Strategy and implementation

The following year, in keeping with the mood of the times, Laura Ashley
became a ‘lifestyle concept’ with the launch of two new retail ventures,
‘Mother and Child’ and ‘Laura Ashley Home’. Mother and Child shops
were opened as either stand-alone shops or in-store boutiques. Inside they
offered an upmarket selection of children’s clothing and matching mother
and baby wear. A coordinated range of nursery furniture and furnishings
completed the package. The second venture, Laura Ashley Home, was

Creating and implementing relationship marketing strategies 437

Table 6.1.3 January 1991 – 555 retail outlets worldwide

Division No. of outlets

European:

Austria 2

Belgium 4

Denmark 1

Finland 1

France 26

Germany 16

Greece 3

Holland 8

Iceland 1

Ireland 2

Italy 8

Middle East 2

Norway 2

Portugal 1

Spain 12

Sweden 3

Switzerland 5

UK 180

North American:

Canada 11

Mexico 1

USA 201

Pacific Basin:

Australia* 24

Hong Kong 1

Japan 37

Korea 1

Malaysia 1

Singapore 1

Total 555

Source: Laura Ashley Annual Report, 1991.

*Fabric is also distributed in New Zealand and sold through independent relailers.