Relationship Marketing Strategy and implementation

(Nora) #1
51 Peck, H.L. (1994). Lessons from Laura Ashley: A relationship
marketing case study. In Proceedings of the 2nd international collo-
quium in Relationship Marketing, 13–15 November 1994, Cranfield
School of Management, Cranfield University.
52 Payne, A. (1993). Relationship Marketing: the Six Markets
Framework. Working Paper, Cranfield School of Management.

32 Relationship Marketing

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