Relationship Marketing Strategy and implementation

Table 6.2.4

British Airways’ financial performance 1984–95

(continued

)

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

Average fuel price (US centsper US gallon)

n/a

n/a

n/a

58.36

63.78

60.22

69.72

89.72

70.94

69.32

63.64

59.79

Operations

:

Unduplicated route km (000) 516

521

555

555

692

677

685

665

584

5

643

743

Punctuality (% within 15minutes)

84

55

82

81

80

72

72

73

79

81

85

84

Regularity

99.3

99.5

98.8

99.2

99.2

99.0

98.9

98.7

99.2

99.3

99.3

99.5

Total group operationsTotal revenue tonne km(RTK) (m)

4650

5267

5673

5784

6895

8002

8627

8979

9111

10

,^313

11

,467 12

,^380

Total available tonne km(ATK) (m)

7194

7837

8601

8751

10

,^083

11

,^868

12

,^445

13

,^351

13

,^818

15

,^424

17

,233 18

,^311

Passengers carried (000)

16

,^241

18

,^397

19

,^681

20

,^041

23

,^230

24

,^603

25

,^238

5587

25

,^422

28

,^100

32

,749 35

,^643

Average number ofemployees

37

,^247

38

,^137

40

,^271

40

,^759

43

,^969

50

,^204

52

,^054

54

,^427

50

,^409

48

,^960

51

,530 53

,^060

ATKs per employee (000)

193.1

205.5

213.6

214.7

229.3

236.4

239.1

245.3

274.1

315.0

334.4

345.1

Aircraft in service at year end

150

158

158

164

197

211

224

230

230

241

294

283

Aircraft utilization (averagehours per aircraft p.a.)

2465

2653

2720

2801

2891

2886

2787

2663

2708

2928

2926

2984

Revenue aircraft km (m)

237

258

276

282

312

364

375

389

390

431

522

556

Revenue flights (000)

185

197

210

217

234

269

274

271

261

268

358

381

Total traffic revenue per RTK (p) 47.85

50.07

49.27

49.91

48.01

48.73

51.36

50.54

52.55

49.28

52.44

52.76

Total traffic revenue per ATK (p) 30.93

33.65

32.50

32.99

32.83

32.85

35.60

33.99

34.65

32.95

34.89

35.67

Net operating expenditure perATK (p)

27.09

29.92

30.19

31.01

30.49

30.02

35.52

32.14

31.16

30.94

32.18

32.30

Break-even overall load factor (%) 56.6

59.8

61.3

62.1

63.5

61.6

63.3

04.8

61.2

62.8

61.4

61.2

Source

: British Airways Plc Fact Book and Report and Accounts.Years ended 31 March.