Relationship Marketing Strategy and implementation

494 Relationship Marketing

Table 6.2.6 Financial statistics of world international scheduled operations, 1977–92

Year Operating % vly Operating result Operating result

revenue (US$bn) before interest after interest

(US$bn) (US$bn)

1977 19.3 16 0.9 0.3

1978 23.5 22 1.0 0.4

1979 28.8 23 0.2 -0.4

1980 35.6 24 -0.9 -1.9

1981 36.1 1 -0.6 -1.9

1982 36.7 2 -0.2 -1.8

1983 37.9 3 1.3 -0.3

1984 39.5 4 2.2 0.8

1985 40.7 3 1.6 0.2

1986 45.2 11 1.2 -0.3

1987 53.8 19 2.5 0.9

1988 60.9 13 3.4 1.6

1989 70.7 16 26 0.3

1990 90.0 13 0.5 -2.7

1991 91.7 1 -0.6 -4.0

1992 103.5 12 -1.0 -4.8

Source: I ATA.

Table 6.2.7 Forecasts of growth in major air travel markets, 1994–2013 (%)

Average annual % change

Asia to Europe 7.2

Intra Asia Pacific 6.8

Trans Pacific 6.8

Intra Latin America 5.6

North America to Latin America 5.5

Europe to Latin America 4.8

North Atlantic 4.4

Intra Europe 4.4

Europe to Africa 4.3

North America 4.0

Source: Boeing Commercial Airplane Group.