Relationship Marketing Strategy and implementation

(Nora) #1

Table 6.2.9 (continued)


Airlines judged to provide the best in-flight service†(%)


International members: UK members:


1 Swissair 37.9 1 British Airways 38.4
2 Lufthansa 25.0 2 Swissair 28.3
3 Singapore Airlines 25.0 3 British Caledonian 26.4
4 British Airways 18.9 4 Singapore Airlines 20.2
5 KLM-Royal Dutch Airlines 17.2 5 Cathay Pacific Airways 17.3
6 Cathay Pacific 16.1
7 SAS-Scandinavian Airlines 15.4
8 Air France 10.6
9 Thai Airways International 10.6
10 British Caledonian 10.5


Airlines judged to provide the best ground service†(%)


International members: UK members:

1 Swissair 32.7 1 British Airways 37.7
2 Lufthansa 25.3 2 Swissair 21.0
3 KLM-Royal Dutch Airlines 19.5 3 British Caledonian Airways 20.3
4 British Airways 18.2 4 KLM-Royal Dutch Airlines 19.3
5 Singapore Airlines 17.0 5 Lufthansa 16.2
6 SAS-Scandinavian Airlines 13.4
7 Cathay Pacific Airways 9.4
8 British Caledonian Airways 8.0
9 TWA 7.9
10 Pan Am 7.2


496 Relationship Marketing

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