Relationship Marketing Strategy and implementation

Value chain, increased span, 174
Value creation, 21–2
Value delivery network, 36, 39,
421–2
Value disciplines, 415, 417
Value generating processes, 408–9
Value proposition, definition,
421
Vehicle Information Portfolio (VIP),
Rover Group, 101, 102
Vendor Managed Inventory (VMI),
172
Vertical partnerships, 164
Virgin Atlantic:

advocacy referrals, 225

libel case against BA, 485–6

Virgin Group, media relationships,

10

Walker & Hall (jewellers), acquired

by Ratners, 255

Walt Disney Company, 352–3

Welsh Automotive Supplier

Association, 182

Worldwide Fund for Nature

(WWF), profile, 139

Xerox, customer loyalty, 224

Index 509