HOW TO TELL A STORY
The most important thing to remember about telling a good story is that it’s not so much
about what you say, rather, it’s about how you say it.
When told right, the most boring, pointless story can be entertaining. When told wrong,
the most interesting and well structured story can feel like a complete waste of time.
No matter what story you’re telling, remember to tell it with these three elements:
- Confidence
- Conviction
- Energy
When you tell stories using these three things, you’ll notice people watching you with
rapt attention, hanging on your every word!
Let’s go into detail.
Confidence: What I mean by confidence in this respect is different from what we talked
about in the chapter The Art Of Confidence. When you tell a story with confidence, you
tell it in such a way as to communicate you know exactly where it’s going. There’s a
point to the story, and you know what it is, and you’re in the process of communicating
that point to others. You’re not speaking in a wishy-washy, scared way, and you’re not
meandering as you tell the story, getting side-tracked by irrelevant storylines. You’re
telling your story in such a way where it moves forward smoothly in a strong direction.
When stories are told with confidence, people will sit back and go along with it. When
you do not know where you’re going with a story, you will lose your audience.
Conviction: This is where you communicate to your audience that you believe your
story. Often times, people may find what you’re telling them hard to believe. They’ll
often ask questions because they’re either genuinely interested in what you’re talking
about, or they’re testing to see if what you’re telling them really happened. When you
speak with conviction, you know your story backwards and forwards. You know the
answers to any question that may arise. You know every little detail there is, so that
when you tell your story, those listening to it will believe in what you’re saying just as
much as you do!
Energy: Energy is about how you tell your story. It’s the energy in your voice, it’s how
your eyes light up at certain points, it’s when you pause for dramatic effect, it’s your
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