school of art and design 109
▶ (^) Learn to identify and manage criti-
cal business challenges strategically.
▶ (^) Practice using Triple Bottom Line
by Design (TBLD) to create strate-
gic and sustainable advantage and
social innovation.
▶ (^) Analyze key global social, economic,
environmental, technological, and
political challenges.
▶ (^) Meet the challenge of managing in
team-based organizations.
▶ (^) Develop leadership capabilities.
▶ (^) Refine communication, negotiation,
and conflict management skills.
▶ (^) Learn techniques for leading and
managing innovation.
▶ (^) Use technology to aid design in
creating advantage.
▶ (^) Sharpen skills in operations and
project management, finance, and
budgeting.
▶ (^) Apply strategic thinking to market-
ing, new product development, and
brand management.
▶ (^) Create and extend professional
networks worldwide.
Graduates are prepared for leadership
roles in strategic design and strategic
management. They are able to use design
to create sustainable strategic advantage
and social innovation and to shape the
way business is designed worldwide.
The Program’s Structure
The Design Management Program
(DMP) curriculum is designed to develop
strategic management skills in five areas
related to design management: operations
management; financial management;
marketing management; organization
and human resource management;
and management of innovation and
change. Courses are relevant and offer
active learning experiences that provide
participants with an integrated focus
on the role of design in the creation and
management of strategic and sustainable
advantage and social innovation.
Offered at Pratt’s West 14th Street
campus in Manhattan, classes meet every
other weekend for two full days
or twelve hours. In addition, students
attend for a full week at the beginning
and middle of the program. An
integrative experience at the end of the
two-year period provides the opportunity
for several brief, intensive courses,
including behavioral simulation and
negotiating modules. These weeks
establish and maintain relationships
among students in each class, which
many participants in executive programs
consider especially valuable. Students are
required to complete 42 credit hours in
order to receive the accredited academic
degree Master of Professional Studies
(M.P.S.) in Design Management.
admissions requirements
Design Management program
applicants should ideally have an
undergraduate degree in one of the
design disciplines and a minimum of
three years’ professional experience prior
to admission. All applicants must follow
the standard rules for admission to a
graduate program at Pratt and meet those
requirements. See http://www.pratt.edu/apply.
Left: Left Top, Bottom: Catalyst design management
magazine; Right Top, Center, and Bottom: Design Futures
collaboration with EDC and Source4Style