256 Part IV: Using Words to Entrance
Finding your own preferred model
To help you understand the differences between the Milton Model and the
Meta Model, try this little role-playing exercise with a willing friend. One of
you acts as the salesperson and the other as the customer:
✓ The salesperson: Imagine that you’re a salesperson and your task is to
sell an object or service to your partner. Your job is to persuade the
customer to buy without giving the person any details of what you’re
really selling – see how interested you can get your partner while you
remain artfully vague in the style of the Milton Model.
✓ The customer: Imagine that you’re a customer and your job is to get
more specific information out of the salesperson who’s trying to sell to
you. Challenge the vague language using tips from Chapter 15 on the
Meta Model patterns to elicit detail from the generalised speech.
Afterwards, ask yourself which role felt most natural to you? Do you prefer
to see and discuss the sweeping big picture or do you feel more comfortable
when you talk about detail?
Understanding the art of vagueness and why it’s important
As you gain familiarity with the Milton Model, you can do what others before
you have done: start to notice some of the language you hear as you listen to
The tale is in the telling
Part of Erickson’s therapy was to create
stories – teaching tales – which helped people
to make sense of their situations in new ways.
Erickson was confined to a wheelchair, and yet he
carried out an extensive therapeutic practice,
travelling widely and teaching and giving
seminars right to the end of his life.
Vast libraries of transcripts of Erickson’s tales
and seminars are available to purchase (see
http://www.tranceworks.com), which make
fascinating reading. Yet, those fortunate
enough to have met Erickson in person point
out that the written word conveys just part of
the man’s intuitive approach to clients. If you
think about the communication equation we
talk about in Chapter 7 on creating rapport, you
may remember that words play only a small part
in any communication – something like 7 per
cent of the effect. Erickson’s smiles, gestures,
the tone of his voice, and his instinctive respect
for and curiosity about his clients are the
missing ingredients in the written stories.