The CFES
Personal Trainer Course
Chapter 15
Setting Up Your Personal
Trainer Business
In this chapter you will learn about:
1 What to Consider Before You Set Out on
the Entrepreneurial Path1 The Implications and Responsibilities of
Operating Your Own Business1 Business Planning
1 Types of Business Entities and
Corporate Identity1 Business Practices
1 Marketing and Sales
1 Risk Management and Liability
1 Role of the Personal Trainer
Chapter 15 Setting Up Your Personal Trainer Business