94 The Business of Value Investing
discretionary restaurant like the Cheesecake Factory that competes
with thousands of restaurants each day. The margin of safety is like
an investor ’ s insurance policy. The wider the coverage of that pol-
icy, the more protection you have. Investing with a margin of safety
does not eliminate investment loss. Investing with a margin of safety,
however, does reduce the likelihood of losing signifi cant sums of
money in any particular investment.
Investing with a margin of safety of your choice means that
your fi rst goal when looking to invest is to focus on return of — not
on — capital. Once you ’ ve determined a fl oor price based on a fun-
damental valuation approach, then investing at or below that fl oor
price ensures that your return of capital is not at a high risk of loss.
The most common type of margin of safety occurs when a
company ’ s tangible assets far exceed its market value. Graham was
famous for seeking out net - net values, or securities selling for less
than two - thirds of current assets, less all liabilities. That ’ s the ulti-
mate margin of safety. In a situation like this, if the company were
to liquidate, the odds are very good that the equity investors would
get their capital back. But as more investors have entered the game,
these special situations have become exceedingly more diffi cult
to fi nd.
Many investors have a hard time grasping the concept of a mar-
gin of safety because it requires them to truly separate the value of
the business from the price of the stock. By way of example, suppose
XYZ Corp. was determined to have an intrinsic value of $ 50 a share
and the current stock price was $ 30 a share, implying a very com-
fortable 40 percent margin of safety. Suppose over the next month
the share price declines 33 percent and now trades at $ 20 a share.
In many cases, the declining stock price would scare investors away
although the margin of safety has just gotten wider. Suppose, however,
that the stock price declined to $ 20 and the intrinsic value declined
$ 10 to $ 40. Both have declined, but your margin of safety is still very
wide. While declining stock prices seem to imply greater risk to many
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