96 The Business of Value Investing
What Is Intrinsic Value?
Every business has an intrinsic value. According to John Burr
Williams in his 1938 publication The Theory of Investment Value ,
intrinsic value is determined by the cash infl ows and outfl ows —
discounted at an appropriate interest rate — that can be expected
to occur during the remaining life of the business. The reliance
on cash fl ows instead of profi ts is critical in determining intrinsic
value. At the end of the day, it ’ s all about the cash that the business
generates. Cash is real and tangible and cannot be manipulated
as profi ts can. For example, a company can easily increase its sales
and hence its profi ts by extending very generous credit terms to its
customers. When you use your Macy ’ s charge card to make a pur-
chase at Macy ’ s, the sale has been made and is recorded. But until
you pay your bill, the cash has not been received. The profi ts look
good because of the increased sales, but the cash fl ow shows the
real fi nancial picture.
The defi nition of intrinsic value is painfully simple. Let ’ s con-
sider an illustration.
Imagine that at the end of this year, your local movie - rental store
is up for sale, and the owner is offering it at $ 500,000 today. Further,
let ’ s assume that the movie store can be sold for $ 400,000 after
10 years. The store generates free cash fl ow — money that can be
pulled out of the business — of $ 100,000 a year for the next 10 years.
Meanwhile, you have an alternative low - risk investment opportu-
nity that would yield an annualized 10 percent return on that same
$ 500,000. Tables 6.1 and 6.2 display the results of discounted cash
fl ow analysis of both investment options. Should you buy the movie
store, or take the virtually assured 10 percent return? Take a look.
Obviously, the intrinsic value of the $ 500,000 invested at 10 per-
cent and discounted at 10 percent is exactly $ 500,000. The movie -
store investment provides a better investment opportunity, provided
that your annual cash fl ow and sale price are virtually assured.
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