98 The Business of Value Investing
For the most part, however, cash fl ows are never guaranteed,
and that ’ s why the intrinsic value fi gure is only an approximate
value, not an exact amount. Yet it does provide the most accurate
approximation of a business ’ s true worth. The better your under-
standing of a business, the better your calculation of intrinsic value
will be. And the more data and reasoning you have, the more accu-
rate your intrinsic value becomes.
Comparing the two investment opportunities, you see that the
movie store is worth over 50 percent more at the end of the 10 - year
period. Thus, it may seem that there exists a 50 percent margin of
safety in making the movie - store investment when compared to the
low - risk investment. Such a level of safety is valuable because it pro-
tects you, the investor, from uncertainties that may arise over the
course of the next 10 years. A new movie store could open up and
take away a little (or a lot of business), which would affect the cash
fl ows. In reality, several other factors must be considered before
determining that such a wide margin of safety exists in the movie
store versus the low-risk investment.
This example was deliberately simplifi ed to illustrate how intrin-
sic values are calculated and how to determine the margin of safety.
The price, or $ 500,000, is where it all begins. Had the movie store
been selling for $ 700,000, you can see from the numbers that you
have very little room for error in your analysis. Also, annual cash
fl ows were kept stagnant, which is not what happens in most busi-
nesses. And as you can see, the most signifi cant variable in an intrin-
sic value analysis is the discount rate applied to the cash fl ows.
A Primer on the Discount Rate
Most of us are familiar with the concept of the time value of money.
Simply put, a dollar today is worth more than a dollar in the future. It ’ s
easy to see why. If someone offered you $ 1,000 today or $ 1,000 three
years from now, you ’ ll take the money now and put it in an interest -
bearing account, and it will be worth more three years from now.
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