150 The Business of Value Investing
Many investors are quick to ignore the enormous value that a
dividend yield can add to the overall results of a particular invest-
ment; this ignorance comes with an expensive price tag.
Swimming against the Current
The modern fi nancial world does everything it can to exacerbate
the short - term orientation of many investors. The perilous con-
sequence of these activities is promoting the mistaken belief that
investing is easy, when in truth investing demands rigor, intensity,
and painstaking work. For example, CNBC today uses a digital
clock format to constantly update investors with the changes in the
market indexes. This clock goes so far as to measure time in hun-
dredths of a second; the numbers fl ash by so fast that you can ’ t see
them. What rational purpose does this mechanism purport to offer
the serious investor? Absolutely nothing. Such tactics serve only to
mesmerize the viewer ’ s attention with levels of adrenaline that are
deadly to a sound investment philosophy. To the crowd, patience is
madness; to the value investor, patience is wisdom.
Further waging the fi ght against a steady and patient investment
approach is the industry ’ s view of cash. The investment industry
trains us to think of cash as a deteriorating asset. If you are sitting
on cash, then you obviously do not know what you are doing. To
the patient long - term investor, the value of cash is indirectly pro-
portional to the availability of bargain securities. As bargain securi-
ties fl ourish, holding cash is as imprudent as investing in overvalued
securities. When bargain securities are scarce, sitting on cash is the
most intelligent investment decision. As is often the case with cash,
when you don ’ t have it is when you need it most.
The patient investor is very comfortable waiting, ready to make
an opportunistic investment when the time is right. Cash allows the
investor (a) to avoid selling what is cheap in order to buy another
cheap asset and (b) the opportunity to take advantage of any special
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