The Business of Value Investing.pdf

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The Only Three Types of Investments You Need to Know 25

As I mentioned earlier, prices exist to inform investors. Any
business is undervalued at one price, fairly valued at another price,
and overvalued at yet another price. A value investor is looking for
the fi rst type of business. The price you pay determines the value
you will get. By all accounts, Google is a fantastic business run by
some fi rst - rate individuals. But when Google ’ s stock price started
trading for $ 600 a share, that price failed to make Google a good
investment value. This has nothing to do with the numerically high
dollar price of the stock. As of June 2009, Berkshire Hathaway class
A shares traded for approximately $ 90,000 per share but this is
arguably a much better value than Google, based on the underlying
value of the assets of the two respective businesses.
In looking for undervalued securities, you should focus on price
only to the extent that it provides you with information to deter-
mine whether the quoted stock price is less than the value of the
business. Merely looking at the stock price doesn ’ t do much; you
have to determine what you are getting for the current price being
quoted. For example, how much in earnings does the business gen-
erate in relation to the current market price of the company? How
much cash is being generated each year? Has the book value of the
company been rising or sitting still? Above all, is this a good strong
business with future growth opportunity ahead? Chapter 5 discusses
searching for such investment opportunities in greater detail, but
for now, let ’ s keep the focus on how to determine whether a busi-
ness is undervalued or not.
Let ’ s look at a simple, boring business: carpets and fl ooring.
This industry is dominated by two players: Mohawk Industries and
Shaw Carpet. At the end of 2008, they commanded over 45 percent
of the market. Shaw is privately held (coincidentally by Berkshire
Hathaway). As I write this chapter in the late summer of 2008, here
is what I fi nd on Mohawk.
In the most recent full year, 2007, Mohawk sold $ 7.6 billion
worth of fl ooring and earned $ 435 million in net income. Looking

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