28 The Business of Value Investing
think offi ce buildings, houses, schools, and hospitals are disap-
pearing, the need for Mohawk ’ s products is soundly assured. And
its duopolistic position in the industry gives the company a strong
competitive advantage.
So what is the intrinsic value of Mohawk based on the present
value of the future cash fl ows? Let ’ s make some quick yet conserva-
tive assumptions. For the 2008 year free cash fl ow came in at $ 253
million, $ 450 million less than 2007. (The year 2008 was a disaster
for housing related businesses.)
It looks like 2009 won ’ t be much better for the housing/con-
struction industry, so let ’ s assume there is no free cash fl ow growth
from 2008. Given Mohawk ’ s dominance and anticipated industry
recovery in 2010 or 2011, it ’ s not unreasonable for the company to
earn $ 500 million in free cash fl ow in 2010. For the next two years
as the industry recovers from all - time lows, I ’ ll assume a 15 percent
increase in free cash fl ow.
Because money received in the future is worth a lot less than
money in hand today, future cash fl ows need to be discounted back
to the present at an appropriate rate. A very common rule of thumb
is to take the current yield on a U.S 10 - year Treasury note and add a
premium to compensate added risk of the business. Let ’ s assume
a discount rate of 10 percent. For a business as strong as Mohawk,
10 percent might be a notch too high, but the goal is to get a very
conservative valuation. The numbers are:
Year Free Cash Flow Present Value of FCF @10% discount rate
2009 $ 253 million $ 230 million
2010 $ 500 million $ 413 million
2011 $ 575 million $ 432 million
2012 $ 661 million $ 451 million
Total $ 1.53 billion
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