38 The Business of Value Investing
of the Fidelity Magellan Fund. During his 13 years atop the
Magellan Fund, from 1977 to 1990, the fund ’ s value rose 28-
fold per share, making it the best - performing fund in the
world.
- Mason Hawkins. Hawkins founded Southeastern Asset Manag-
e ment, which runs the Longleaf mutual funds, in 1975.
Hawkins read Ben Graham ’ s Intelligent Investor while a high
school senior, and his investment approach has followed
Graham ’ s teachings ever since. Collectively the Longleaf funds
manage over $ 20 billion and are one of the most shareholder -
oriented investment funds in the world. All employees have
their money invested in the Longleaf funds and nowhere else. - Bruce Berkowitz. Berkowitz is portfolio manager of Fairholme
Capital Management, which he founded in 1997. He is an avid
disciple of Warren Buffett and the value - inspired approach.
His investment philosophy, which has proven very successful,
is to invest in businesses with talented managers (or jockeys,
as he likes to call them) and in businesses that spin off a ton
of cash. Since 1997, the Fairholme funds have handily outper-
formed the markets, and Berkowitz is widely considered as
one of the most talented money managers around today.
Learn from the Masters
Fortunately, we don ’ t all have to be like Buffett and be “ wired at
birth ” for investing. We do need to understand that successful value
investing hinges on activities that you are trained not to pursue and
often requires that you do the exact opposite of what the major-
ity is doing. As Buffett often says, “ You pay an expensive price for a
cheery consensus. ” Some of the best bargains usually are found in
industries that are currently under distress, where investment dol-
lars are exiting and not entering. If you want to invest in the cock-
tail party stock of the year, the idea won ’ t come cheap.
For example, we are taught that a highly diversifi ed portfolio is
the soundest approach. For the general individual, this might be an
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