42 The Business of Value Investing
a complete mental approach to investing that, if rigorously applied,
will eliminate many unforced errors in investing. All investors make
mistakes, but the most successful investors are those who are best able
to avoid the unnecessary mistakes and to avoid making the same mis-
takes twice. Also, when investors apply and commit to pursuing invest-
ing based on the six elements, they are conditioning their minds to be
more disciplined in making investment decisions, and a disciplined
approach is a much more focused approach.
A Mental Latticework
As I mentioned earlier, many value investors have come across the
individual components of this process. Warren Buffett ’ s annual
reports are littered with references to a sound investment philos-
ophy, patience, and discipline. Buffett ’ s partner Charlie Munger
often extols the virtues of patience. The key to this framework is
viewing it as a series of building blocks, or — to borrow a term
from Charlie Munger — a latticework within investing. It ’ s a lattice-
work because you can ’ t have one without the other. It ’ s ineffec-
tive to develop a good search strategy without fi rst having a sound
approach and philosophy. Similarly, you won ’ t be able to make a
big bet during moments of maximum pessimism if you don ’ t have
patience or the ability to value a business. Successful investing is
not a rigid science defi ned by one exact formula; it is a continu-
ous, evolving process of constant learning. The framework can ’ t be
learned in mere months or years but rather applied over and over
again over decades. Warren Buffett has been developing a sound
investment philosophy his entire life. The foundation of that phi-
losophy began with Graham ’ s Intelligent Investor , but Buffett has
been perfecting it for decades. Charlie Munger often has praised
Buffett as one of the “ greatest learning machines. ”
A rational approach to value investing will deliver the desired
outcome over a meaningful period of time. All too often, investors
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