Establish a Sound Investment Philosophy 49
advanced intellectual capability but hinges on understanding the
value investing approach. The philosophies of the value investing
approach either will take hold with an investor or they will not.
It ’ s that simple. This doesn ’ t mean that you must be born with
a value investing orientation; it does mean that once you under-
stand the philosophies of value investing, it immediately clicks in
your brain or it doesn ’ t.
And the philosophies underlying value investing are straight-
forward. Value investors focus on capital preservation fi rst and
capital appreciation second. The main focus of value investing is
avoiding permanent losses of capital. Value investors understand
that buying a stock at $ 20 per share and holding it until it declines
to $ 10 is not a permanent loss of capital but a mere move in the
stock price. Value investors distinguish between risk — the proba-
bility of a permanent capital loss — and volatility — the mere move-
ment in stock price. They also understand that the price paid for
an investment ultimately determines the future investment results.
But value investors don ’ t worry over whether to pay $ 15 or $ 15.50
for a share of stock; instead they focus on whether $ 1 of assets can
be bought for substantially less. Also, value investors seek to elimi-
nate as much risk as possible from investing by seeking out only
those investments selling at valuations that create a very comfort-
able margin of safety.
The value investing approach is an all - or - none proposition.
You don ’ t choose to be risk averse yet pursue the popular invest-
ments of the day without any regard to margin of safety. Without
the foundation of a sound investment philosophy, an attempt at
investing based on the risk - averse tenants of value investing is lost.
Preservation of Capital Is the Name of the Game
Value investing, by its nature, is a highly contrarian approach. The
aim of every investor is to sell an asset at a higher price than that
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