50 The Business of Value Investing
at which it was bought. However, value investors have one aim that
comes before realizing a capital gain. First and foremost, value
investing focuses on avoiding losses. Although loss aversion may
indeed be the goal of every market participant, it seems absent
in the decisions of many market bets. By investing at undervalued
prices, value investors avoid losses. Often undervalued securities
are found in areas unloved by the overall market, thus requiring
value investors to zig when most zag. Before making any invest-
ment, value investors consider and analyze not how much money
can be made but how much money can be lost. Mohnish Pabrai
sums it up succinctly when he remarks: “ Heads I win big, tails I
don ’ t lose much. ” 2
Buffett has immortalized value investors ’ aversion to capital
losses with his two top rules of investing:
Rule One: Don ’ t lose money.
Rule Two: Refer to Rule One.
The focus on capital preservation is of paramount importance
to the value investor. Value investors are not interested in situations
where the odds of a capital loss or gain are 50/50 or even 40/60.
The goal is to fi nd opportunities where the probability of loss is
minimal and there is a probability of a very high upside. Attention
to capital preservation requires that you pay attention to the value
of the business and ignore stock price fl uctuations, unless they pro-
vide an opportunity to buy at cheap prices or sell at fully valued
prices.
Focusing on the underlying business and not the stock price
allows you to understand the fi ne line between preservation of
capital and capital at risk of permanent loss. If you buy shares in
a business for $ 50 that you determine to have an intrinsic value of
$ 100, you shouldn ’ t panic if you see the stock price decline to $ 30.
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