Professional Search Engine Optimization (SEO)

Link building 136

Tell the other webmaster where he can find his link and make sure that the URL is

correct.

Your link pages should be easy to find on your site. Don't bury reciprocal links

deep in your site but give them a prominent listing. If people cannot find your link

directory when they surf your website, a link in your link directory won't mean

much to potential link partners so they won't link back to you.

6.Make sure that your website has a professional design.

It's very important that both your website and your link pages have a professional

design. Your company shouldn't look like a dubious shop. Professional site design

is very important for the success of your linking campaign.

If your link pages have a professional look and if your link pages can easily be

found, the links from your website will have bigger value than links from a big

links list with a crappy design.

7.Be polite and humble

Don't praise your own website. It's enough to mention your website URL and to

explain what both your site and the link partner's website have in common.

Don't use superlatives or more than one exclamation mark in your email message.

Do not use "sales talk" in your link exchange message, for example listing 5-10

benefits to the potential link partner.

Be polite and personal in your link request email messages. If there's a single

important factor to the success of your link request messages, then this is it: don't

make your email messages look like spam.