Professional Search Engine Optimization (SEO)

137 Professional Search Engine Optimization (SEO)

8.Avoid free email addresses.

If possible, do not use a free email account, for example "[email protected]". It

makes your link exchange mail seem like a spam mail.

9.Include your full contact information

Include full contact information and a phone number in your link request

messages. It adds a personal touch to your emails and it lets webmasters easily

contact you to discuss the link partnership.

An email message with full contact information is less likely to look like spam than

a message that ends with "Bye, Joe".

10. Offer an incentive to link back to you

Offer your link partners an incentive to link back to you. For example, you could

move websites that link back to you to the top of your link pages and mark them

with a special "Recommended!" picture. IBP's link manager makes it easy to offer

such incentives. Be creative and try to find convincing reasons why other people

How to categorize your link partners

Really do visit the potential link partner's website and write a short and

personal letter.

Make sure that your link pages look attractive so that other webmasters want to

be listed there. Details on how to make your link pages attractive can be found

later in this manual.