Professional Search Engine Optimization (SEO)

Link building 156

8.3.5.4Tip: how to create link pages that don't look like link pages

IBP's link manager allows you to create link pages that don't look at all like link

pages. Do the following:

1. Add a long category description to all category pages

Click on a category name in IBP's link manager' main list and select Edit categories...

Then double-click the category for which you want to add a new category description.

A category description can be any text that is related to a category. For example, you

could use the following as a category description:

·a lengthy description of the category topic

·an explanation why the topic of the category might be important to your website

visitors

·an article that deals that the topic of the category

If you use a long category description then your link pages won't look like link pages

but like article pages with links to additional resources.

The article descriptions can contain HTML code. That means that you can make the

text big, bold, italic, etc. You can also include links in the article descriptions (for

example to include a YouTube video).

Use different category descriptions for different categories and use different elements

in different descriptions to make sure that all category pages have an individual look.

2. Edit your link directory template

Most people display links like that

This is a short description of the other website

This is a longer description of the other website. You can find many interesting things on the other

website. It might be a good idea to click the link to visit the website now.

If you have many of these links on your link pages, the pages might look like link lists

or dedicated link pages. There's nothing wrong with that. However, some webmasters

prefer link pages that don't look like link pages.