Professional Search Engine Optimization (SEO)

163 Professional Search Engine Optimization (SEO)

or the Add Site command can be found in the main list. For every website, the

following information is displayed in the list:

·URL: Displays the URL that has been found by IBP's link manager. Double click the

URL to open it in the preview browser at the bottom of the window.

·Your anchor text: This is the text that is used in your link directory to link to your

link partners. You can edit it in the Edit Site panel at the bottom of IBP's link

manager' main window.

·Status: Shows the status of the link partner. The status can be Waiting for answer

to first link exchange request or any other status. The status column helps you to

manage your link partners by offering you a way to tag them.

·Category: This is the category in which the link partner will be included on your

link pages. To change the category, click on the category name and select a new

category in the popup menu that appears then.

·Links Back: The Links Back checkbox should be ticked if a website links back to

your website.

·Include In Link Pages: If you tick the Include In Link Pages checkbox then the

website will be included on your link pages when you use the Create Link Pages

feature in IBP's link manager.

·PR: Displays the Google PageRank of the website. You shouldn't care too much

about the PageRank of a website. If you find a website with interesting content then

you should link to it no matter what PageRank it has.

·Traffic Rank: Displays the Alexa Traffic Rank of the website. The lower the number,

the more visitors a website gets. Although the Traffic Rank numbers can be a good

indicator, they are not always correct because Alexa does not have complete data

about all sites.

·Email (if available): Displays the contact address of the other website. IBP's link

manager can search the websites of your link partners for contact information.

To specify the search depth, click the Settings button in IBP's link manager' main

window and then select Settings for all projects. Click Contact Information on the

left side of the General Settings window to open the contact information section.

The higher the number in the Maximum number of web pages to search for contact

information edit field, the more web pages IBP's link manager will search for

contact information. Click the question mark buttons in the window for further

information about the feature.