Professional Search Engine Optimization (SEO)

17 Professional Search Engine Optimization (SEO)

4.5 Black-hat and white-hat SEO

Some search engine optimization companies and software tools use unethical

techniques and tricks to artificially boost the search engine rankings of a website.

This dilutes the quality of search results and calls into question the accuracy of search

results. These methods are called black-hat SEO.

Black-hat SEO is very risky

Search engines don't like to be cheated. For this reason, they are continuously trying

to counter the spam techniques which webmasters might be using and penalize or

ban them.

Search engines continue to reconstruct their algorithms to prevent spammers from

flooding the results page with irrelevant or low quality content.

You might get short term results with these techniques but it is very likely that your

site will be banned from search engines if you use them. You'll put your web business

at severe risk if you use black-hat SEO methods.

IBP uses white-hat SEO methods

IBP uses only ethical search engine optimization methods. These methods are called

white-hat SEO. IBP uses only safe SEO techniques that produce lasting results and

that don't offend search engines.

Ethical search engine optimization (white-hat SEO) is about everyone winning. It

leads to a symbiotic relationship:

·Search engines: They win as they are provided with pages that are easy to

understand and that contain the quality information that their visitors search for.

·Searchers: They win as they are getting what they ask for from the search engines.

They search for "inexpensive mp3 players" and get a page about inexpensive mp

players.

·Web site owners: They win as they are getting quality visitors who are interested

in what their website has to offer.

IBP helps you to build websites that are beneficial to web surfers, website owners and

search engines.