Professional Search Engine Optimization (SEO)

Find the best keywords 24

5.2.4 The best keywords for search engine optimization

Keywords for comparing are usually the keywords that work best for search engine

optimization. People who use that keyword type are looking for a solution to their

problem and they are ready to buy.

To get best results with your search engine optimization efforts, you should

concentrate on that keyword type.

1. Do not use single word keywords

Single words cannot be promoted effectively. For example, it is not likely that

someone looking for "free accounting software download" is going to type just

"software" into the search box.

Avoid the most popular keyword phrases because you'll be competing with millions

of other pages for a search engine's attention. It is unrealistic to think that a new

website could rank number one on a popular phrase like "mp3". More established

companies who have been on the Internet for several years will have the big

advantage of a high link popularity.

People who whose multiple word keywords are in the compare or buying phase. They

are more likely to purchase goods or services than those using fewer words (source:

Oneupweb Research).

2. Multiple word keywords make your website more relevant

Search engines analyze all pages of your website and put them in a context. Start with

multiple word keywords and then extend your keyword list. If you're selling MP3

files, you should optimize your web pages for keywords such as "independent bands

mp3", "alternative grunge mp3", "80s pop music mp3 download" and similar

keywords first.

If your website has many rankings for these keywords, search engines will find out

that your website is relevant to the mp3 topic. As soon as search engines consider

your website relevant to this topic, it will be much easier to get high rankings for

keywords such as "mp3 download" or even "mp3".