43 Professional Search Engine Optimization (SEO)5.4 SAFE TIME: what can happen if you don't do this correctly?
If you target the wrong keywords, you will lose a lot of time and you will lose a lot of
sales.You will invest a lot of time in optimizing your web pages for keywords for which
your website cannot get high rankings at this time. Or you will invest a lot of time in
optimizing your web pages for keywords that don't convert to sales. In both cases,
you won't get much sales.It is very important that you choose the right keywords that lead to high search
engine rankings and sales. Make sure that you choose the correct keyword type.