Professional Search Engine Optimization (SEO)

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7.4.3 How to create content

This tutorial will help you to create content for the different submission sites. You

can turn one piece of content into several different content types.

Step 1: Write a short article

You need content that you can submit to other websites. Start with a well written

article that contains 300-500 words. Focus on a single topic and target a specific

keyword in the article.

Start by submitting that article to article directories. Here are some tips for writing

good articles:

·Make the article headline as catchy as possible. Articles that contain "How to" or

numbers ("10 things that...") usually work well.

·Start with a short introduction. Explain the problem that you will discuss in your

article.

·Discuss several solutions to the problem in the body of the article. Keep the

paragraphs short. If possible, use bullets and sub-headings.

·End your article with a brief summary and with a call to action.

Step 2: Convert the article into a press release

If your article focuses on a single topic, it is relatively easy to rework it as a press

release. Press releases have a specific format. If you want to get maximum

distribution, your press release should have the correct format. When you have a

press release, submit your press release to press release sites.

Step 3: Convert the article into a stey-by-step tutorial

As explained in step 1, your article should offer a solution to a problem. If you article

isn't already a "How to" article, rewrite it so that you can submit it to tutorial sites.

Step 4: Convert the article into Powerpoint presentation

It's not difficult to convert a how-to article into a Powerpoint presentation. Describe

the problem on the first presentation slide and different solutions on the following

slides. If you don't have Powerpoint, use the presentation tool in LibreOffice (see step

7). Submit the presentation to slides and presentation sites.