Link building 98- Co-citation and good link pages
It's important that the other links on the web page that links to you are related to
your site. If you're listed in the "Shoes" category of a link directory then all websites
in the same category are usually also about shoes. When search engines look at this
page and check the links to other sites they will think that your website is related to
shoes.
That means that it will be much easier to get high rankings for search terms that are
about shoes.
What does this mean to your link campaigns?
When you exchange links with other websites, make sure that your link is on a page
that lists related links. It's not necessary that the complete other website is about
your topic. It's ok if the other website has a single category page that deals with the
topic of your website. The link to your website should be listed on that page then.
The more pages of the other site are about your topic, the better. Make sure that the
link to your site is in a good neighborhood and that the other links are related to
yours.
Tip:If you want to find out which websites Google considers related to your website,
go to Google and enter related:www.your-domain.com in the search box.
Replace your-domain.com with your own domain name and make sure that
there is no space after the colon.