terrain without losing the insights gained from the
long ‘cultural turn’. Central also to this develop-
ment is a revived concern with ecological and
environmental issues and the problematization of
consumption through an experience of its social
limits, costs and risks. Indeed, the issue of ‘risk’
has to some extent replaced the earlier, more
identity-oriented, notion of ‘anxiety’ within con-
sumption studies (Beck, 1992; Beck et al., 1994;
Halkier, 2001; Warde, 1994a; 1994b).
Thirdly, having asserted consumption as a
significant social instance in its own right, par-
ticularly against the ‘productivist bias’ in much
previous social thought, the research tendency
is now to reconnect consumption and produc-
tion, focusing on continuities and interconnec-
tions, not least through more integrated
accounts of markets and market behaviours
(for example, du Gay, 1996; 1997; Slater, 2001;
Slater and Tonkiss, 2001). This tendency has
been given a considerable impetus by the rise of
the internet and e-commerce which evidences
blurred boundaries between production and
consumption as well as an ever more globalized
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