Cultural Geography

to problematize a dualistic depiction of

domination and resistance. But more than this, it

helps us to underline how the cultural geographies

of neoliberalism are overdetermined by processes

of ideological negotiation and contestation.

Thus, while each of our cases represents a reflec-

tion of the expansion and entrenchment of neo-

liberal agreements and policy-making across the

Americas, they each also show how the reterrito-

rialization of economic relations is complexly dis-

placed and replaced in new, sometimes radically

resistant, cultural geographies of scale-jumping.

SELLING SCALE-JUMPING:THE

TWO-NATION VACATION AND

THE BRANDING OF CASCADIA

Cascadia, gateway to the Pacific North-west and the

Two-Nation Vacation, consists of the American states

of Washington and Oregon and the Canadian province

of British Columbia. It’s an advantageous location of

international tourism and trade ... There’s something

magnetic here for a certain kind of soul ... one

who appreciates natural beauty, limitless recreational

opportunities, and the vibrant blend of international

influences that have produced Cascadia’s diverse

culture and thriving economy. Many people have

decided to call this region home which is a decision

you’ll understand once you see Cascadia for yourself ...

Washington, Oregon and British Columbia. That’s

where Cascadia is. But once you’ve experienced this

magical place, its going to be somewhere else as well.

It’ll be in your heart and on your mind ... forever. (The

Cascadian Traveler pamphlet, undated)

Here is a landscape conjured up to appeal

directly to international tourists. Packaged as a

transnational space for a so-called ‘Two-Nation

Vacation’, this vision has been developed over

the last decade as one of the main promotional

gambits of Cascadia’s business-oriented boosters.

488 GEOPOLITICAL CULTURES

Figure 26.1 Poster for Cascadia

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