Cultural Geography

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limits of GIS and asks the fundamental question:
what matters, in their own terms and value sys-
tems, to people who do not use GIS? This basic
research is surely called for as a variety of
authors point out (Chrisman, 1987; Pickles,
1995; Rundstrom, 1993; 1995; Turnbull, 1989).
Mugerauer also calls for the development of a
pluralistic-democratic GIS for mediation, draw-
ing on Paulo Freire’s emancipatory pedagogy.
Learning local ways of knowing and helping
individuals develop their own way of describing
them in GIS is a fundamental form of empower-
ment that awaits.
Responding to human geographic critiques of
geographic technologies and opening new
ontological perspectives, these three approaches
also help make GIS accessible and tangible for
many people who lack exposure to information
technologies. Instead of creating an immense
hurdle by forcing people to learn a certain
technology before they can share their ideas,
these approaches and modest technologies pro-
vide readily accessible ways for people to interact
and be involved in participatory development.

Cyberspace

Rob Kitchin and Martin Dodge’s Mapping
Cyberspace (2001), along with Ken Hillis’
Digital Sensations (1999), are ideal starting points
for picking up on some of the key questions geo-
graphers are asking about cyberspace. Clearly,
cyberspace presents geographers with new chal-
lenges for how we think about nature, space, and
places. Hillis asks why, at this cultural moment,
do cyberspace and virtual reality emerge? He
sees these developments in the context of
embodiment. Whereas in geographic space the
socio-cultural body provides us with a means for
developing strategies and tactics to cope, cyber-
space has yet to develop a strong culture. In this
sense, Hillis notes that with the popularization
and commercialization of cyberspace there has
been a deepening sense of segmentation, in terms
of both the body and space. This accompanies a
Cartesian desire for disembodied, alienated sub-
jectivity that finds transcendence in the physical
limits of cyberspace. Cyberpunk literature high-
lights these dimensions of transcending physical
space and the separation of the Cartesian mind
from its physical surroundings. At the same time,
Don Janelle’s recognition that we cannot
describe and navigate cyberspace without geo-
graphic metaphors points to the continued impor-
tance of geography (Janelle and Hodge, 2000).
Children growing up in the information age
bear witness to this geographic complexity. Gill

Valentine and Sarah Holloway (2001) point out
that there has never been a sharp demarcation
between, in their terms, ‘online’ and ‘offline’
spaces. Drawing on actor network theory, they
argue that children’s activities, such as playing,
‘are shaped by shifting associations (and disasso-
ciations) between humans and nonhuman entities
in which the properties of the technology are not
inherent but emerge in practice’ (2001: 75). The
process of developing stable, culturally meaning-
ful practices goes hand-in-hand with the stabili-
zation of technology.
Finally, the importance of practice in the
development of technology has been stressed by
Nigel Thrift (1996). Virtual Geographies(Crang
et al., 1999) extends Thrift’s analysis, drawing
substantially on science and technology studies
to develop powerful insights about the cultural
geography of the information age. In thinking
geography’s engagement with technology through
the lens of structuralism, they make the evocative
point that the virtual world created on the inter-
net, cyberspace, or whatever it may be called,
should be assessed first and foremost as an alter-
native, not as a copy or representation. This
insight helps to move geographers beyond the
limits of understanding technology solely in
terms of results and consequences. It contributes
to deepening geography’s engagement with the
politics of the practices that produce geographic
knowledge.
The potential of cyberspace to substantially
alter our experience of the world has profound
implications. Through the increasing embedding
of technology in our quotidian lives, more active
and pervasive digital representations are replac-
ing the human relationships that for millennia
have defined society and humanity itself. Many
people already regularly communicate with insti-
tutions such as banks, local government, power
companies, etc., solely through automatic
response systems. While not yet cyberspace, this
is the beginning of a future experience in which
it becomes increasingly difficult to distinguish
human from computer.

POLITICALLY ENGAGING
GEOGRAPHY’S TECHNOLOGY

Bonnie Nardi and Vicki O’Day (1999) write
clearly about the political implications of confin-
ing technology to the tool metaphor. In their
words, ‘Using the tool metaphor to describe tech-
nology suggests several tactics to users. Before
starting to work, it is important to choose the
right tool for the job’ (1999: 29). The tool

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