Core Concepts of Marketing

EXTERNALFACTORSTHATAFFECTPLANNING 109

companies,theHMOs:'Doyouagreeordisagreewith

Gore's sentiments?

BusinessWeek/Harris Poll

Surveyof 1035 adultsconductedAug.25-29, 2000, 1009
adultsconductedJune29-July5, 2000 , 1010 adults
conductedDec. 9-12, 1999,and 1004 adultsonFeb. 23 -26,
1996.Resultsshouldbeaccuratewithin3 percentage
points. Resultsfor 2000 arefromJuneunlessotherwise
noted.

Stronglyagree 39 %

Somewhatagree 35 %

Somewhatdisagree 9%

Stronglydisagree... .. 13 %

Don'tKnow/

Noanswer 4%

SECTORBYSECTOR
CORPORATEAMERICA:SOMECREDIT,MOREBLAME

Howmuchconfidencedoyouhaveinthoserunningbig

business?

Ingeneral,whatisgoodfor businessisgoodformost
Americans.
"GREE SOMEWHAT SOMEWHAT DISAGREE NOTSURE!
STRONGLY AGREE DISAGREE STRONGLY NOANSWER
2000 (Aug) 14 % 33 % 27 % 22 % .4%
2000 (June) 17 % 35% 23 % 24 % 1%
1996 32 % 39 % 20 % 8% 1%

Pharmaceutical

companies 27 % 37 % 26 % 5% 5%

Airlines 22 % 41 % 25 % 3% 9%

Telephone

companies 20 % 42 % 31 % 6% 1%

News

organizations 18 % 38 % 33 % 6% 5%

Hospitals 15 % 35 % 38 % 9% 3%

Entertainment

companies 14% 33 % 38 % 9% 6%

Automobile

companies 12 % 42 % 37 % 6% 3%

Financial

servicesfirms...12%.... 40 %.... 34 %.... 5%.. ..9%

Computer

companies 4% 30 % 40% 10 % 16%

43%thinkHMOsservetheircustomersPOORLY

LOWMARKSFROMCONSUMERS

HolIVwouldyouratetheseindustriesinservingtheir

consumers?

ONLY PRETTY DON'TKNOWI

POOR FAIR GOOD EXCELLENT NOANSWER

HMOs 43% 28 % 15 % 3% 11 %

Tobacco

companies 43 % 30 % 14% 5% 8%

Oilcompanies39% 35 % 16% 3% 7%

Insurance

companies 32% .41% 21 % 3% 3%

2000 1999

Greatdeal 19 % 15%

Onlysome 58 % 69 %

Hardlyany 17 % ~3%

Notsure/Noanswer 5% 3%

Businesshasgainedtoomuchpowerovertoomany
aspectsofAmericanlife.
AGREE SOMEWHAT SOMEWHAT DISAGREE NOTSURE!
STRONGLY AGREE DISAGREE STRONGLY NOANSWER
2000 (Aug.) .40% 32% 15 % 9% .4%
2000 (June) 52% 30% 12% .4% 2%
1996 71% 28 %

Americanbusinessshouldbegivenmostofthecreditfor
theprosperitythathasprevailedduringmostofthe1990s.
AGREE SOMEWHAT SOMEWHAT DISAGREE NOTSURE!
STRONGLY AGREE DISAGREE STRONGLY NOANSWER
2000 26 % .42% 1 9% 10 % 2%
1996 55 % 44 %

Havinglargep rofitsismoreimportanttobigbusinessthan

developingsafe, reliable,qualityproductsforconsumers.

AGREE SOMEWHAT SOMEWHAT OISAGREE NOT SURE!

STRONGLY AGREE DISAGREE STRONGLY NOANSWER

2()OO(Aug.)... ... 38 % ........ 28 % .........14%........ 17 %..........3%

GOODPRODUCTS,POORPRACTICES

WHATCORPORATIONSDOWELL-ANDNOTSOWELL

HowwouldyouratelargeU .S.companiesoneachofthe

following?

Makinggoodproductsandcompetinginaglobaleconomy

*Questionaskedonlyagreeordisagree

GORE'SBIGSCORE

AttherecentDemocraticconvention,Vice-PresidentAIGore

criticizedawiderangeoflargecorporations, including"big

tobacco,bigoil.thebigpolluters,thepharmaceutical

PRETTY ONLY DON'TKNOW!

EXCELLENT GOOD FAIR POOR NOANSWER

2000 18 % 50 % 26 % 5% 1%

1996 14% .44% 33 % 9% *

FIGURE5.2 Howbusinessrates:bythenumbers