This book is licensed under a Creative Commons Attribution 3.0 License
Core Concepts of
Marketing
John Burnett
Copyright © 2008 by John Burnett
For any questions about this text, please email: [email protected]
The Global Text Project is funded by the Jacobs Foundation, Zurich, Switzerland.
This book is licensed under a Creative Commons Attribution 3.0 License
This edition was scanned and converted to text using Optical Character Recognition. We are in the process of
converting this edition into the Global Text Project standard format. When this is complete, a new edition will be
posted on the Global Text Project website and will be available in a variety of formats upon request.
Core concepts of marketing 2 A Global Text