210 CHAPTER 8 COMMUNICATINGTOMASSMARKETS
It'sthesecondlargeststateinAmerica..
Andeveryresidentisstrugglingto getout
It'sbiggerthanTexas,FloridaorNewYork - butyouwon'tfind itonany map.Itholdsmorepeople
thanConnecticut,Kentucky,Maryland,Michigan,NewJerseyandNevadacombined- butit'sa
stateof bitteruncertainty.ft'shometooneoutofeveryelevenfamiliesinAmeric a.It'shometoone
outofeverysixchildreninAmerica.It'shome tomorethan 32 milliondesperatepeopletrappedwithin
itscruelboundaries.It'sthestateofpovertyinAmerica. Andffyouwerepoor,you'dbehomeby now.POVERTY.
AllIilita'sfOI,attenstate..
CatholicCampaillnforHumanOeveloplllentE..... 5
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AD8.5 TheCathol;cCampaignforHumanDevelopmentishopingtoconveythemessage
thatoneinnineAmerica nslivesbelowthepovertyline.Thereis,ofcourse,interactionbetweeninternalandexternalpublics.Yetit cannot
beassumedth at goodrelatiom:withinsiderswillever betranslatedtooutsiderswithout
effort.Anemployeewhoisquitehappyonthejobmaybemuchmoreinterestedinbowl-