Core Concepts of Marketing

(Marcin) #1
PHOTOCREDITS

Chapter 1

Page2:©ElvisPresleyEnterprises,Inc. Reproducedwithpermission. Page5: ©L.L.Bean,
Inc. L.L.Bean®isa registeredtrademarkofL.L.Bean,Inc. Page 13 : CourtesyPharma-
ceuticalResearchandManufacturersofAmerica.Page14:CourtesyBallParkFranks.Page
16:FromSprintBusinessHomepage,www.sprintbiz.com. CourtesySprint. Reproduced
withpermission.

Chapter 2

Page31:CourtesyOlympusAmerica,Inc. Page32:©200iPartnershipfora Drug-Free
America®. Page37:CourtesyJBL,Inc.

Chapter 4

Page83:CourtesyDISHNETWORK.©2001EchoStarCorporation.Allrightsreserved.
Page92:CourtesyUPS.

Chapter 7

Page 157 : FromtheStuartWeitzmanadcampaign,"ALittleObsessedwithShoes," byKorey
KayandPartners. Reproducedwithpermission. Page172:Courtesy©2 001 America's
DairyFarmersandMilkProcessors.

Chapter 8
Page205:CourtesyDaysInnsWorldwide,Inc.Page206:CourtesyHoweMarketingGroup
andEckerdCorporation. Page207: CourtesyStartSarnpling,Inc. Page208:Courtesy
FreeSamples.com. Page210:©2001UnitedStatesConferenceofCatholicBishops. Page
212:BUILDAHOMEAMERICATMisa trademarkofKFHoldings. Reproducedwith
permission.

Chapter 9

Page233:CourtesyDaysInnsWorldwide,Inc. Page238:CourtesyPalm,lnc. Page241:
©2001GMCorp.lCampbell-Ewald. Page251:CourtesyAaronOfficeFurniture.

Chapter 10

Page265:ReprintedcourtesyAurthurAndersenLLP. ©20 01 Andersen.Allrightsreserved.
Reproducedwithpermission.

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