the time from the conception to the execution of a strategy is shortened.
Second, the business can better meet customer demands because its
customer service strategies have been translated into specific policies and
practices. Third, the business can achieve financial performance through its
more effective execution of strategy.
Table 2.1 Definition of HR Roles
Role/Cell Deliverable/Outcome Metaphor Activity
Management of
Strategic Human
Resources
Executing strategy Strategic Partner Aligning"Organizational diagnosis"^ HR and business strategy:
Management of
Firm Infrastructure
Building an
efficient
infrastructure
Administrative-
Expert
Reengineering Organization
Processes: "Shared services"
Management of
Employee
Contribution
Increasing
employee
commitment and
capability
Employee
Champion
Listening and responding to
Employees: "Providing resources to
employees
Management of
Transformation
and Chang
Creating a renewed
organization Change Agent^
Managing transformation and
change: "Ensuring capacity or change
Source: ibid page 25
The deliverable from the management of strategic human resources is
strategy execution. HR practices help accomplish business objectives. There
are many examples. As Sears worked to reduce costs, HR managers
implemented compensation, job rotation, and downsizing practices that
reduced labor cost per store. As Whirlpool sought to gain more global market
share in appliances, HR strategies modified hiring practices and career paths
to ensure multinational competence. When Colgate-Palmolive wanted to in-
crease its global revenue, the compensation system was changed to reward
sales growth. When Motorola wanted to gain access to Russian markets, it