THE MAGIC
BEHIND THE
SALE
WILL IT KEEP ME WARM?Some people are born salespeople and seem instinctively to know
all the right moves when it comes to selling, but most of us have
to learn the moves. That's not such bad news; almost anyone
can learn the elements of selling—and one of the strongest elements
is subtext.
A sales executive of a large firm told me, "It boils down to