WHAT YOU SEE
IS NOT WHAT
YOU GET
MAKING AN IMPRESSION
Sometimes, it's not what's on the inside, but what is on the outside
that counts in projecting a subtext. External techniques can be
just as important as inner personality traits in producing an image,
especially when it comes to interviewing for a job, making a sale,
or closing a deal.
A winner of the prestigious Westinghouse Science Award came