INDEXReagan, Ronald, 4, 11, 12, 13-14,
85-86
Recognition, 62, 63
Redmond, Joe, 169
Register, 39-41
Relations in Public Places (Goffman),
57
Reskin, Dr. Barbara F., 33
Resonance, 39-41
Resume, 159-60
Reverse list, 117-18
Risk taking, 93-105
aggressive self-confidence and,
93-96
fear of failure and, 100-101
inner risk factor, 96-100
learning to risk, see Learning to
risk
nothing ventured, nothing gained,
95-96
test of, 96-100
Role reversal, 113-15
Romance in the office, 192—
203
blackmail and, 197
end of the affair, 196-97
opinions on, 197-99
rules against, 198-99
sexiness in the corporate world,
195-96
sexual harassment, see Sexual ha-
rassment
sleeping your way to the top, 194—
195
Rudeness, 62—63
Russia, 224-25
Sadat, Anwar, 53
Saitz, Dr. Robert, 76, 78Sales, 175-91
advertising and, 177-78
body language and, 180, 185-86,
190-91
confidence and, 181—82
don'ts to be aware of, 186—87
energy and, 184-86
enthusiasm and, 184—86
eyes and, 190-91
first ten seconds and, 180—82
flattery and, 182-83
giving two choices, 188-89
head nod and, 65
height and, 90
in case your first approach fails,
183-84
listening and, 179-80
nonverbal signals, 191
one specific detail and,
179
performance of a product and,
176-77
price and, 190
product and, 176
product's aura and, 176—78
resistant customers and, 179—80
seller and, 178-79
shame and, 184
showmanship and, 187—88
sizzle and, 187-88
spoken signals, 190
thinking seriously of buying, 189-
191
"three Be's" and, 181
touching and, 50—51, 52
voice and, 186
Saudi Arabia, 204-7
Schlenker, Dr. Barry, 34
Schopenhauer, Arthur, 134