52 Rebuilding West Africa’s food potential
- Traditional export commodity model: historical overview
and case studies
2.1 Overview
Colonial legacy
During the colonial period in West Africa, great efforts were made to introduce new value chains
deemed suitable for the agro-ecological conditions of the sub-region. The objective of the colonial
administrations was to launch new agricultural sectors with great demand potential in the processing
and consumption centres in Europe. The main crops introduced to the region were cocoa, coffee,
cotton and groundnuts (palm oil is native to the region) (Blein et al., 2008). The table below summarizes
the dates of introduction of these crops in the region.
Table 4. Commodities studied and their key characteristics (Cont.)
Commodity /
country
Key
actor(s)
Primary
market
Degree of
integration
Role of small-
holders
Potential for
growth
Traditional export
commodities
Cocoa
(Côte d’Ivoire)
State;
parastatals
Export
(Europe)
Vertical inte-
gration with
multinationals
Large; diverse size
of farmers; tied to
cocoa collection and
initial processing
Limited growth;
some recovery due to
improved prices; but
return is slow
Cotton (Mali) State;
parastatals
Export
(Europe)
Vertical
integration
up to exports
Numerous small-
scale producers;
closely linked with
cotton buyers
(inputs, prices)
Weak; prices; yields;
and changing relative
incentives are unlikely
to see a significant
return of cotton
Non-traditional high-value
export commodities
Banana
(Côte d’Ivoire)
Private;
agro-
industry
Export
(interna-
tional and
regional)
Integration
with Nordic
retailers
Two segment
market- small
scale excluded
from export
opportunities
Medium growth;
standards may be a
limiting factor
Pineapple
(Ghana)
Private;
agro-
industry
Export
(interna-
tional and
regional)
Integration
with Nordic
retailers
Two segment
market- small
scale excluded
from export
opportunities
Medium growth;
standards may be a
limiting factor
Staple food value chains
Cassava
(Ghana)
Private;
mostly
small scale
Domestic;
regional
Limited Smallholders
dominate the
value chain,
especially women
Huge potential
for growth; food
demand; industrial
demand
Maize
(Burkina Faso)
Private;
multiple
actors
Domestic;
regional;
multi-
market
outlets
Limited Smallholders
dominate the
value chain
especially women
Huge potential
for growth; food
demand; industrial
demand
Source: Authors