6 Rebuilding West Africa’s food potential
Table 1 below compares the consumption patterns between the coastal and Sahelian countries. Given its
size and importance in the region, Nigeria is described separately.
B. Consumption patterns and the urban/rural market divide
Much of staple food production in the region is self-consumed, with two-thirds of production consumed
by rural households (ACI, 2011). Among the dry cereals, maize is a relatively more marketed crop, with
a ratio of 58/42 marketed to self-consumed production. Moreover, local rural population centres (as
opposed to large urban centres) are also increasingly sources of food market outlets for cereals, roots and
tubers, as large urban markets continue to lack sufficient market integration.
Urban markets represent a growing marketing outlet for local staple food, accounting for a sizeable share
of total consumption. Estimates for the major consumed products have been placed at 60 percent for
rice, 42 percent for maize, a minimum of 40 percent for roots and tubers, including cassava, 23 percent
for sorghum and 19 percent for millet. Among the cereals consumed in urban markets, rice has by far
the largest share; this share has been estimated at 76 percent in Burkina Faso, 92 percent in Côte d’Ivoire,
60 percent in Ghana and Senegal and 72 percent in Nigeria. For cassava, almost 50 percent of regional
production is consumed outside rural areas.
The expanding of urban markets represents a key driver for the growth of staple food value chains and for
local farming systems. In addition to urbanization and demographic patterns, another demand driver is the
emergence of a middle class more demanding of higher-quality food products and of safe food. This indicates
that there are potential value-generating outlets for local production if adequate marketing and processing
Table 1. Caloric consumption (in Kcal/day/inhabitant) in West Africa in 2003
Sahelian Coastal Nigeria
Cereals 1 684 934 1 253
Maize 191 307 179
Sorghum 374 64 362
Millet 604 36 294
Rice 372 441 284
Wheat 122 116 127
Starchy Roots 29 676 511
Cassava 15 371 249
Yams 4 231 204
Sweet Potato 7 11 37
Oilcrops 75 98 90
Groundnuts 69 66 39
Meat/Livestock 78 54 39
Beef 29 13 12
Poultry 12 15 4
Goats and Sheep 22 5 7
Source: Haggblade et al. (2012), retrieved from FAOSTAT Food Balance Sheets.