Mailchimp
MailChimp heavily incorporates the monkey metaphor in all aspects of its
design. To inform customers of recent updates, Mailchimp present an ASCII
animation that tells the user something is happening in the background;
this nice detail is surprising yet unobtrusive. The company also uses
personal, friendly and perhaps occasionally geeky language when
addressing user needs. This is the part of the image that MailChimp
thoughtfully preserves in its Web application.