and no company with any kind of budget would use a $49 packaged
solution from Monster Template if it can afford to pay someone to address
its particular needs and mold a website to its content. A template doesn’t
take needs or goals into account when content is pasted in. A good
designer makes choices that a $49 template won’t make for you.
Cameron talks about how businesses will gravitate to standard templates
and away from hiring designers:
“Companies won’t see the point in hiring someone to create an entirely
bespoke website when they can just use a template and then feed all their
content to Google and Facebook and Twitter.”Web designers don’t just add borders to buttons and colors to headlines.
Web design is as much about problem-solving as anything else. And part of
the puzzle is figuring out how best to deliver and promote content. Not
everyone has the same issues.
JulesLt lays out this argument in the comments:
“[...] But I don’t think any business that would previously have actually
employed a designer to create their web presence, brand, will shift over to
a standard template. For most businesses, Facebook, YouTube or Twitter
may be alternative channels to reach their customers, but they don’t want
their brand subsumed into someone else’s. [...] The right way to do this is
to build a re-usable core, but understand the differences between
platforms — and make sure your clients understand any trade-offs.”Nick adds to this argument about templates: