Making Your Mark on the Web Is Easier
than You Think
Christian Heilmann
We who work on the Web live in wonderful times. In the past, we did of lot
of trial-and-error learning, and the biggest hurdle was getting people to
understand what we were on about. Over time, companies like Google,
Ya h o o , S k y p e , Fa c e b o o k a n d Tw i t t e r m a n a g e d t o g e t t h e g e e k y We b i n t o
the living rooms of regular people and into the headlines of the
mainstream press.
Now more than ever there are opportunities on the Web for you, as a
professional, to be seen and to be found. I am a professional Web
spokesperson for a large company, and I spoke at 27 conferences in 14
countries last year. I write for several magazines and blogs and have
published a few books. When people ask me how I got to where I am now,
my standard answer is: by releasing stuff on the Web and by listening and
reacting to feedback. And you can do the same.
There are numerous ways to become known on the Web (or at least to
reach out to like-minded people):
- Use social networking tools.
This is where the people are. - Write a (micro) blog.
Even if it’s just a scratch pad for your thoughts. This is how mine
started.